Resume Writing Service
Here's a business you can start for virtually
nothing, parlay into a million dollar enterprise in five years
or less. Many established resume writing services in the large
metropolitan areas are reporting annual incomes of $250,000
or more. Even the smaller operations, in towns as small as
15,000 are experiencing sales of $50,000 or more.
No special knowledge, education or experience are required
for total success in this business. An awareness of the general
format of the "modern resume," and the ability to
keep oneself up-to-date on refinements or new approaches to
presenting resume material are about the only prerequisites
to successfully operate a resume writing service.
Probably the most exciting and motivational aspects of this
business idea are the low investment and risk factors involved,
and the growing demand for resume service. Up until the past
couple of years, few if any Americans really had to look for
jobs. People in general have either forgotten how to look
for a new job, or never knew how in the first place.
Since the start of World War II, back in 1941, the American
worker has been spoiled by an affluent society and an ideal
market for the job seeker. Usually, all he had to do whenever
he lost a job or wanted to change jobs was to report in to
the local branch
of his local employment service office, check in at his union
office, look at the want ads in the Sunday paper, or call
a few friends and ask about job openings.
But no more! Times have changed! There are fewer jobs and
an increasing number of people applying for those jobs that
are available. Just recently, the post office department in
a large west coast city advertised that applications would
be accepted on
two days only, for 600 upcoming openings. Would you believe
that twenty thousand applicants showed up to fill out applications?
Can you imagine the post office personnel people reviewing
all those applications, and then interviewing all those people,
according to the fair employment practices act?
On another day, word got out that there was going to be
an opening for a forklift driver at a local warehouse. Fifteen
hundred men and women showed up even before the job was advertised!
Times are tough, and we're moving ever deeper into the age
of specialization. Employers are demanding to know more about
the applicant - his work record, natural talents and personality
traits. They want more information upon which to base their
interview selections than just the cold facts on the application
form. Personnel managers are placing a higher premium on their
time, and delegating to others the job of "weeding out"
the unqualified applicants from those whose backgrounds and
goals come closest to fitting the needs of the company.
To get in to see the person doing the hiring nowadays, the
job applicant has to "sell the short-stopper," and
that calls for a professionally written resume. More and more
firms are demanding resumes. Industry estimates are that by
the year 2000, most of the jobs worth having will require
a written resume before even an initial interview is granted.
And that's where you can fit into the picture with your Professional
Resume Writing Service. Probably 80 percent of the people
searching for jobs don't have a resume. Of the 20 percent
who do have resumes, many are ineffective; they simply do
not adequately present the applicant's total qualifications.
Everyone - with or without a resume - is looking for this
key: A professionally written resume, a sales presentation
of their qualifications and experience that will get the job
for them - the job they want. The jobhunters are wound up
in their own specialties and problems. They don't know how,
and they don't have the time - AND they're willing to pay
you to put it all together for them. Just as you're willing
to pay a doctor, dentist or investment broker, those who need
a resume are willing to pay you for this service. The market
exists in every city and town in this country, and the demand
for this service is growing daily. Your opportunity for success
beyond your fondest dreams has never been
greater! The brass ring is here! Grab it, and hold on!
You'll need a modern, professional quality typewriter. You
can begin, and perhaps get by for a month or so, with a top
quality portable, but do yourself and your business a favor:
Arrange to rent, lease or buy on monthly payments if necessary,
the best machine for the quality of work that will command
top dollars for you.
Setting up and operating from your own home will be the
most economical way to begin. In addition to your typewriter,
you should have a typewriter stand, typist's chair, adjustable
long-arm lamp, and a file cabinet. However, just as you can
make do with a portable typewriter for a month or so, you
can get by for starters with a kitchen chair at your dining
To prepare yourself properly, invest in a good book on how
to write "job-winning" resumes. Select a book which
discusses both the cover letter and the format of the body
of the resume.
The most important part of any resume package is the cover
letter the applicant sends as part of the resume. This letter
states the specific job the applicant is applying for, explains
why he believes he is qualified, and pointedly asks for an
interview. In most cases, you'll be able to provide an "all-purpose
form letter" which your client can adapt to any position
that interests him. More later about actual writing of the
resume and the cover letter.
The format and style of the body of the resume are the items
you want to learn from your book. Resumes of today generally
follow this outline:
3. City, state, zip.
4. Phone Number
5. Type of job or position wanted
6. Goals and/or desires in life
7. Job history, starting with current or last job held
8. Special courses, education or training completed
9. Military History
10. Formal Education
11. Activities while attending school: athletics, offices,
12. Hobbies and special interests
13. Notation that names of business and personal references
will be furnished on request.
Once you're organized with space and equipment, you're ready
for business. All that's necessary from this point on will
be advertising, client interview, and producing the final
Your advertising needs, in comparison with many other businesses,
need not cost you an exorbitant amount of money. It should,
however, be consistent and eye-catching.
You should contact your area's most widely read newspaper
and arrange to run a one-column by one inch ad every day for
the next six to twelve months. By purchasing your ad space
on a daily insertion basis, and over at least a six month
period, your rate will be much lower than the rate charged
for shorter contracts.
Your newspaper ad might read something like this:
A Complete, Professional Service
MIDWEST RESUME SERVICE
Resumes - Letters - Portfolios
...that result in jobs!
Aside from an ad in the newspaper, and perhaps a similar
one in your area shoppers' papers, the only other advertising
efforts you should worry about are those that don't cost money
- free bulletin board announcements, radio and television
talk show in
terviews, and low cost flyers, circulars or brochures that
describe your services.
One method of gaining business exposure which is most often
overlooked is the radio and television talk show interview.
Call the broadcast stations in your area and get the names
of the producers of these talk shows. Then write them a letter
explaining your services, and how you believe an appearance
on their program could be educational and beneficial to their
audiences. Include a brochure with your letter. A couple of
days after you're sure they've received your letter, give
them a call on the phone, and ask them to consider an interview
Another area to explore for free publicity is as a guest
speaker for your civic clubs. For these, simply write out
a speech emphasizing the need for a resume, and the proper
way to write one that will result in a job for the job-seeker.
Explain the growing trend of employers to use the resume as
a screening device, and the fact that a well-written resume
can get a better job for someone when there are seemingly
no openings. Don't be afraid to explain what goes into a professionally
written resume. Many of the people listening to you - if you
sell them on the idea of a resume - will come to you to have
it written because they don't have the time or know-how, and
because you'll have the reputation of an "expert"
after having spoken before their club. Basically, people are
lazy in this respect, and would rather pay someone else to
do something than to take the time to learn how and do it
themselves. Once you spread the word that you're in the business
of preparing resumes for people looking for work or wanting
better jobs, you'll have no trouble at all keeping busy!
Your brochure can be as simple as a Z-folded 8 1/2 x 11
sheet of paper. It should de scribe your services, emphasize
your professionalism, fast service and reasonable cost. It
would be best to have your story typeset and laid out in three
columns down the width of the paper.
Most quick print shops can handle all this for you, at a
nominal cost. Once you've had your brochures printed, leave
off a supply with your area high school and college counselors,
vocational and trade school placement directors, and with
as many private employment agencies as will take them.
When prospective clients call you, simply explain your services
and prices, and set up an appointment for them to meet with
you. For this it's best to prepare a script, which might read
YOU, answering the phone: Good morning! Midwest Resume Service.
May I help you?
CLIENT: Yes, I'm calling about your ad in the paper.
YOU: Oh yes, and thank you for calling. Let me explain our
services. We're professional resume writers - we interview
job - seekers such as yourself - learn the important features
of their backgrounds as those features apply in helping us
to write a resume that will land them the job they're looking
for. Then we assemble all this information into a winning
presentation, type it out, give you the original plus 50 copies
and a cover letter (which you can modify as necessary on your
home typewriter and have copied each time you submit a resume).
Your cost is only $50, and usually we can have everything
ready for you within three or four days. Now, does that sound
like what you had in mind?
CLIENT: Yes! That's just what I had in mind. When can we
get together and start the ball rolling?
YOU: How about this afternoon at 3:15, or would tomorrow
morning at say 9:45 be better for you? We're located at 600
North Main Street. Are you familiar with the area?
CLIENT: Yes, I know the area, no problem. This afternoon
at 3:15 will be fine.
YOU: Good! Now, let me have your name and phone number please.
CLIENT: Gives you his name and phone number.
YOU: All right, Bob, we'll look forward to seeing you this
afternoon at 3:15.
You now have a client, and an appointment to interview him
for background information in order to put together a resume
that can result in a job for him. Be sure you're prepared
with a "researcher's questionnaire," to guide you
in the questions to ask.
Type your resume format on a separate sheet of paper, numbering
each question you want an answer to, or subject you want to
cover. This of course serves as a "master" which
you duplicate and use as the researcher's questionnaire guide.
For each interview, take one of these "interview guides"
and an ordinary yellow legal tablet, and start asking questions.
Identify each page of notes with a number or subject matter
from the resume format, and use a separate page of the tablet
for each subject and each job the client may have had.
The interview should be relaxed, with the client doing most
of the talking. However, you should control the interview
and take notes as the client gives you the information you
need. Be confident, but friendly. Maintain your confidence
and ask leading questions that elicit complete, revealing
responses. Take your time, and "listen" to what
the client isn't telling you as well as what he is telling
you. With a bit of practice, you'll be able to find out all
there is to know about your client in twenty minutes or less.
Look ahead to the day when you have employees working for
you. Develop your interviewing techniques to a state of maximum
efficiency for your business, and then record three or four
interviews for use in training your employees. You should
also reproduce several examples of completed resumes and put
them into an instruction book for study by new employees .
After the interview, you need to interpret your notes and
type the information into a resume. This should be easy because
you have gathered the details in sequence with your resume
format. Familiarity with format writing style makes the task
of putting every-thing into finished form quite simple.
At the very least, a quick course in resume writing will
be necessary. Check out a book on the subject from your public
library. The important thing to remember is to drop the "I's"
and write in a kind of note-taking reportorial style:
"Hired as an entry level shipping clerk. Recognized
need for organization on the loading dock to eliminate congestion.
Suggested designated spaces for incoming and out going shipments.
This program was adopted and immediately eliminated congestion
of trucks and decreased overtime requirements, with an estimated
savings of $700 per week for the company. Promoted to Line
Expeditor after six months."
Don't put a time limit on the amount of time you devote
to each client, but once you're organized and established,
the interview through the finished resume shouldn't take more
than an hour or two.
After you have the resume typed, call the client in to check
it over and approve it. In almost every case, he'll be very
favorably impressed and ready to go with anything you suggest.
The secret is in the quality of your work - good typeface,
clean paper and error-free copy.
So, you explain to your client that his resume will make
a more favorable impression on the prospective employer when
it is printed on better quality paper. Suggest to him that
you have it printed for him on colored "offset"
paper instead of ordinary bond. Ivory, tan or blue shades
are desirable. For the really expensive-looking resume, suggest
that it be printed on 11 x 17 paper, and then folded in half
to make a kind of "book" about the client.
The charges for your service should be about $50 for the
interview, original resume, 50 copies on white bond paper,
and a universal cover letter. For colored offset paper, or
for 11 x 17 sized sheets, check current prices at your print
shop. You should pass those costs on to your client, plus
a nominal service charge of $5 or so. Also explain to your
client that you can up-date or add to his resume whenever
the need arises, and for this service you charge $10, plus
the cost of printing as many copies as he requires.
Now for the cover letter - probably the most important part
of any resume submitted for job consideration. The first thing
you ask your client regarding the cover letter is if he intends
to submit his resumes in answer to advertised positions, or
if he intends to "shot-gun" them out to possible
employers. According to his stated plan, you simply use one
of the two general forms for cover letters.
And that's it - the basics you need for starting your own
highly profitable resume service. A couple of things to always
bear in mind: Your success will be directly related to the
quality of the finished product you put out. Learn to do it
right, and then strive for perfection with every job you complete
for a client.
Remember too that the image you project is the credibility
rating you'll carry with your customers. Shabby surroundings,
a disorganized office and a less than professional appearance
will doom you to failure. Be impressive! Keep your eyes open,
and move into an office among professional people as soon
as you can.
Finally, put some real planning into starting your business;
get it well established and running smoothly; then hire other
people to do the work. The object of a business of your own
is not steady employment for you, but financial security and
independence - to achieve and enjoy the fruits of your labor.
Plan your business, nurture its growth and then hire other
people to do the work while you guide, supervise and make
SAMPLE COVER LETTER
IN RESPONSE TO AN ADVERTISED OPENING
Your recent ad, expressing a need for an experienced stock
clerk, has come to my attention. I'd like very much to get
together with you at your earliest convenience to discuss
my qualifications for this position.
With hopes for such a meeting in mind, I'm enclosing a copy
of my resume for your information and consideration.
I assure you that I am experienced, learn very quickly,
and am adaptable to new methods of operation. I have heard
favorable comments about your company as the place for one
with ambitions for growth and self-improvement .
I'm available to come in and meet with you at your convenience
and can begin work immediately.
Thank you in advance for your time and consideration. A
call from you will be most welcome and appreciated.
/s/ Your signature
Your Typed Name
SAMPLE COVER LETTER
FOR THE SHOT-GUN APPROACH WHERE NO KNOWN OPENING EXISTS
As a salesman, I have ambitions to improve my status in
Your company's reputation as a leader in the publishing
of educational materials impresses me, and I would like to
explore the possibilities of becoming a part of your sales
I'm currently a top-producing salesman, but feel stymied
with my present employment. I think I could do much better
with a company receptive to innovative ideas and energetic
people such as myself.
Could we get together and discuss the possibilities of my
joining your organization in some capacity that would utilize
my abilities to a greater extent, and at the same time benefit
I will be free from 10 o'clock on, next Tuesday, the 27th.
Please give me a call at (123) 456-7890.
Thank you! I am looking forward to meeting you.
/s/ Your signature
Your typed name
PS: Enclosed is a resume that will give you an in depth look
at my accomplishments, and an idea of my potential. I appreciate
your time and consideration.