Start Your Own Gourmet Gift Baskets Business
Here's a pleasant home-based business that will
challenge your creative as well as your managerial skills.
It's a fun business for those who have the flare for creating
appetizing gift packages.
A FUN PRODUCT
Gourmet gift baskets have become popular in recent years.
They are a collection of desirable items, and in such a variety
that they appeal to all. By determining the markets you want
to target and the type of baskets you want to produce, you
can set your income goals for as little or as much as you
From the very large and the very small, businesses have
needs for gift giving on a pretty constant basis.
By targeting corporate accounts, you protect yourself from
potential sales fluctuations common to what are generally
considered seasonal items. Businesses love gift baskets because
they are "safe" compared to other gifts like chocolate
(many people now carefully watch their fat intake) or wine
& spirits (many people don't drink). Of course, other
possible clients for your gift baskets include associations,
retail outlets, fund raisers, and
individual customers who purchase for themselves or as a gift.
Gourmet gift baskets are fundamentally a few nice items placed
in a unique arrangement and presented to look extravagant.
Use your imagination and keep an eye for unusual and appealing
products. To keep unit price low, inventory most commonly
used items by purchasing direct from the manufacturer or main
distributor. Look for large pretty items; they will give your
Focus on a theme and build around it. From a corporate perspective,
create presentations that communicate the corporate logo or
Do not limit yourself by just using baskets as your main
vehicle. For example, a basket with an Italian theme can use
(as its basket) a large pasta bowl to hold a small vinegar,
olive oil, sun-dried tomatoes and kitchen utensils.
Raffia or "grass" can be used to cushion the items,
sealed together with shrink wrap. Finish your basket with
a bow or creative ribbon, and you've got a product that can
be retailed for around $39. Your cost: as low as $12.